You look at your analytics and hang on for the hordes of site visitors to arrive.
Many days later, and your guest blogging efforts have didn’t gain some traction.
Does green living seem familiar?
The problem with guest blogging is that it isn’t a magic bullet for blog growth.
And also some of your guest articles will fade into obscurity, and then collect dust on a person else’s blog.
however, the truth is that it doesn’t have to be that way.
Today, I’ll show you ways to achieve a competitive edge over some other guest bloggers that are vying for the same attention that you’re.
You will learn how to make your written content stand out, easy methods to find the correct sites to contribute to and also how to get more clients.
You’ll also learn four blog post sorts that will significantly increase the visibility of yours.
Ready? Let’s dive in!
Where most guest bloggers go wrong (and what takes place when you get it right)
7 sensible tricks to get the strategy of yours from shaky to rock solid
Four types of blog posts that will make you an instant hit
Where most guest bloggers go wrong (and what happens if you obtain it the right way) Guest blogging is work which is really hard, right?!
It takes time, effort, dedication and a smart strategy to produce the magic happen.
And that does not mean you ought to give up.
It is easy to produce a couple of guest posts and quickly jump to the realization that you’ve wasted your time.
Here is what you need to ask yourself:
Exactly why didn’t it work? And just how can I adjust the strategy of mine to succeed?
So what happens when you get your guest blogging strategy right?
Guest blogging took Buffer from 0 to 100,000 clients, but what about those of us that aren’t managing a software company?
Elna Cain went from zero to a full time freelance writing money, while just working part time. And that happened in only a year, partly thanks to writing guest posts for totally free.
And returned when we first launched UK Linkology a few years ago, I spent a number of days writing for other blogs each month.
The outcome? We strike five figures per month in roughly five weeks, primarily on account of guest posting on the sites that our target customers visited.
These sites did not send us a lot traffic, though they did send us super engaged visitors which eventually became clients, who stayed with us for a long time.
(Note: UK Linkology is the agency I would once work at, and also left to focus on blogging full time, and then returned as a co founder previous year).
And now you know what can occur when guest blogging is done right, we need to take a better look at just what you need to accomplish to produce the magic happen!
7 sensible ideas to take your strategy from shaky to rock stable Several of these tips are fast to execute, and others take more time & a few additional tools.
But most of them is going to help you create a stellar method for taking your guest posting initiatives to the next level.
Tip #1 – Contribute to websites that are not a waste of the time of yours
Here is the deal:
The bulk of blogs you can contribute to are not worth your time because they don’t get an engaged audience.
So how do you get blogs worth contributing to?
You have to vet each blog then when you are wondering “should I pitch them on the guest post idea?” think about these questions:
Do they’ve an interested audience? Comments are a wonderful sign but seriously consider quality – a load of spam comments are a red flag.
Do they reply to comments? This’s a sign that the blog owner cares about engaging with their market, and the blog is physically active.
Do they sufficiently share their personal content? In case they do not put time into sharing their personal content, they probably won’t invest time that is much sharing yours.
Does my ideal audience align with this particular blog? You need to enjoy an “ideal audience” that you wish to reach, as well as the blogs you contribute to must speak to that exact same audience.
Do they offer writers credit & a link to their blog/landing page in an author bio? You will set a lot of effort into composing content, so the minimum you should find is a byline with a link to your internet site.
Do they have the risk to generate site visitors or are merely there too many distractions? Numerous distractions might mean they won’t refer as much traffic as a blog with an ultra-clean layout. Several of these sites remain worth contributing to because they’ve engaged audiences and provide excellent social proof. Without a doubt they will send you much less traffic, however, the quality is essential as well.
Initially, you might find that you need to contribute to smaller sized blogs. Since larger blogs sometimes request samples of posts you’ve written for other websites.
Not generally, but at times.
Tip #2 – Use guest posts to establish your email list In the author bio of yours, you must always link to a landing page where people can download your lead magnet. Or in case you’ve a couple of lead magnets, use whichever is probably the most appropriate. guest post blogging service directory https://iguestblog.com is an area that is just filled with helpful details, as you just have read. What I have realized is it really just depends on your goals and needs as it relates to your particular situation. There are probably more than a few specifics you have to pay close attention to on your part. No matter what, your careful consideration to the matter at hand is one thing you and all of us have to do. But let’s keep going due to the fact we have some excellent tips for you to give serious attention.
Don’t do what I did when I first started and simply relate to the homepage of mine (which did not offer an opt in form at the time), and sometimes my Twitter account. *face palm*
To get started you’ll need:
A lead magnet
A landing page
An email provider
Here is an example of the author bio of mine on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The main link goes to this landing page, in which people can obtain all of the checklists and publications I offer for free to my members.
The page seems something this way (at time of writing this post, I can make changes every so often):
I widely used LeadPages* to generate this particular landing page – and this did not take long to do (LeadPages is a paid service that will require a monthly payment).
Although you can find a bunch of various other resources you can apply for this specific, check out my post on landing page plugins for WordPress to learn much more.
So what about your lead magnet?
The top lead magnets tend to be the ones that solve specific problems.
Mine is pretty broad, but I’ve gone more for overall value.
Do you have to produce a massive ebook or even create 15+ guides? Nope!
You can do a checklist, template, a set of energy or perhaps something else.
As soon as it’s ready, you are able to host it using something as Dropbox. Next allow it to be simple and easy for your subscribers to use download by incorporating a link to the confirmation page & your welcome email.
Sue Anne Dunlevie wrote a great post outlining all you have to grow your list by using guest blogging – choose the post here.
Tip #3 – Connect before you pitch Blog editors receive huge pitches from individuals they do not know.
So the pitch of yours could be the very best in the world, but it is no assurance that you will land that guest posting opportunity.
Effectively, a great pitch helps, don’t get me wrong. But wouldn’t you wish to do everything you might to land that opportunity?
Here is the solution:
Individuals are far more prone to react in a positive way to folks they recognize.
This may be as easy as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social networking statuses
Replying to email newsletters These’re just the basics, and in case you are attempting to connect with A-listers in your niche, you will need to get creative. Ana Hoffman’s post on “11 Memorable Ways To Gain An Influencer’s Attention” is a great place to begin.
But more often than not, the most effective way to connect with someone is to go in the inbox of theirs as Jason Quey discusses in his posting on influencer marketing lessons.
For most, this may be as simple as engaging in a chat by responding to a blogger’s email newsletter.
Don’t ask them to do anything, or maybe pitch them – just engage them in discussion.
This’s just how Ryan Biddulph of Blogging From Paradise first connected with Chris Brogan. And it resulted in all types of things which is great like shares and testimonials of his products.
The other reason connecting first is a great plan is since it causes you to get to understand the blogger that you will inevitably pitch.
You will gain a deeper understanding of the kinds of things they publish and the way they create.
So, you are able to utilize all this specific understanding that you’ve built up if you ultimately send them a pitch.
And when you eventually write your pitch – it will be far better.
When you’re ready to pitch, I suggest you look at this particular post by Karol K. He interviewed eleven blog editors about the most effective pitches they have ever received as well as pulled out some good conclusions.
Tip #4 – Reply to every comment To a great deal of us, this is now almost second nature before now.
But it is essential because when someone has taken enough time to make a significant comment, it is only appropriate to reply if and then thank them. Better yet, contribute to the discussion and keep it going.
Even if you end up bringing about a blog where the owner doesn’t respond to comments – you should.
Blog comments are a fantastic way to figure out from your audience, gain feedback and be familiar with them better.
When it comes to publishing guest posts, only one of my pet peeves is when the guest blogger doesn’t reply to comments.
In case that occurs, they will not get an additional opportunity to contribute to my blog.
Tip #5 – Advertise your guest post as you’d any other posting on your own blog site Do not just leave it approximately the blogger to push all of the visitors to the post of yours, and share it on Twitter once in addition to feel that’s enough.
Because that isn’t sufficient to get the results you would like.
I have seen some bloggers land an effective guest blogging business opportunity and barely promote the post of theirs at all.
And sure, the entire idea of guest blogging is to help you achieve a greater market. But when you contribute a post to a more popular blog, your normal promotional efforts will have a much larger impact.
So control every single marketing method you can – the personal network of yours, influence marketing, niche bookmarking websites, email outreach, social networking and most of the typical stuff.
Check out my big traffic generation tips article and put together your special promotional checklist. There’ll probably be certain niche specific tactics you can use also.
And be sure to give some thought to promotion while you’re planning your guest posts, even when you’re coming up with topic suggestions to pitch.
You could also try searching the blog’s URL in something as Buzzsumo to have a concept of which topics get the most shares.
Tip #6 – Let the world know Whom you can assist and also How your guest post will show your author bio below it, therefore you need to be sure it sends the right message.
For example, if you’re attempting to get freelance writing clients and you don’t mention it in the bio of yours, you’ll find it difficult to land new clients.
I’ve hired a lot of writers for a number of projects over the years, and one of the main methods I’ve observed them is since I’ve read through a small number of their posts first, and spotted that they offer freelance writing companies in their author bio.
A fantastic example for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Immediately you can see that David offers freelance writing services, and also he caters to solopreneurs & small businesses.
He mentions WHO he is able to help, HOW he can help them, and his specialty for good measure.