In terms of successful AdWords campaign management, understanding and even more importantly optimizing AdWords campaigns is surely an unpredictable and frustrating journey. You can find countless variables that can determine the achievements of your campaigns and collectively the account. While pay per click management services account structure requires another post in itself, today we’ll be uncovering AdWords optimizations that can improve your PPC campaigns in a matter of hours or days.
A number of these AdWords tips alone, can dramatically enhance your click-through-rates, conversions, and cost per conversion very quickly. However, among the fundamental rules in Pay Per Click Management, is to avoid making a lot of changes at the same time (you’ll lose track of what what helped or hurt the account). Areas that we’ll cover should be monitored and improved constantly, since they will alter and require adjustment with time.
Split Testing Your AdWords Campaign’s Ads. Why you should practice it: Split testing your ads is the only method to arrive at the most beneficial ad copy or image ad. The process is simple, yet for more than 85% of the AdWords accounts we dominate, this wasn’t being done by the previous agency or perhaps the self-managing owner. There are basically 4 steps to split testing your Google AdWords ads. This process also relates to Bing ads and is also conceptually exactly the same with Facebook paid ads.
Log into AdWords and choose a campaign. Ensure that your campaign’s ad rotation settings are positioned to “Rotate indefinitely.” This provides you with more control over your optimization. Create 2 ads (any more will extend time required to determine a winner) for each and every ad group with one major difference being tested (i.e. headline, call to action, display url, website landing page, etc.). Utilize a statistical significance testing calculator to find out once you have a success. When using this calculator to test which variation met your goal more consistently, your “tries” and “goals” can be respectively “impressions” vs. “clicks” or “clicks” vs. “conversions.” Pause the loser and set up up another test split test.
When your account has produced up some data, you’ll commence to see negative or positive trends on certain days of each week. You can leverage these trends by increasing or decreasing bids and budgets based upon strong and weak days.
How to optimize Adwords for that strongest days of every week: Log into AdWords and choose a campaign or start with studying the account in general.
View weekly performance underneath the “Dimensions” tab, then “View:Day of Week.” Set your dates for the best balance of recent and showing enough data to view some variance between days. This can be different for each and every account according to traffic and the degree of difference in performance between days. Adjust your ad agenda for each campaign based upon best and worst days. For Bonus Points: Create AdWords Automated Rules to improve or decrease budgets based on the day of each week, then start working on day parting (eliminating or optimizing hours throughout the day).
Day Parting is very similar to the strategy above, except it refers to the hours during the day rather than days of each week. Different parts of your day will do far differently as well as the goal is to utilize your finances as effectively as is possible on a daily basis. View this data underneath the “Dimensions” tab, then “View:Hour of Day.” As before, be sure to view this data at eavvyq campaign level. Set your dates towards the best balance of recent and showing enough data to see some variance between hours. For this particular analysis you may want to examine a week at the same time or better still, pop it into excel assess hours of just certain days for a longer time frame.
Visit “Ad Schedule” beneath the Campaign’s “Settings” tab and add in a schedule for all of the hour segments you need to control separately (for instance: if you wish to raise bids from 2-5pm, add this segment in separately). Make sure you also add, all of those other segments your ads should be running, because when you add a schedule, your ads is not going to run during any times that are not in this schedule. Now you’re able to set a bid adjustment for each and every segment in the schedule depending on how it performed. If Mondays perform 30% better, use a bid adjustment of “increase by 30%.” Don’t forget to alter your budget on today accordingly using automated rules.