Virtual reality, alongside its little brother – augmented reality, has become a rewarding topic across the vast majority of industries. The international VR (Virtual Reality) market anticipates an overall valuation in excess of $26 Billion by the end of 2022 based on a study authored by Zion Market Research. Going further, leading virtual development companies including Singapore’s Swag Soft are positive that its application span across a variety of spectrums, encompassing an array of different industries.
According to the latter, “virtual reality development does apply towards many disciplines – such as gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation plus much more.” – to place it in their words exactly. VR is an exciting new technology which is being improved by the minute and we’ve already seen some massive hard hitters in the face from the Pokémon GO – the game which managed to accept the entire world by way of a storm.
It’s obvious that this can be a technology which is only going to improve, and with 2017 being almost gone, we’ve made a decision to have a peek behind the curtain and pinpoint some of the top trends in VR development to anticipate in 2018.
Going Well Beyond Sound and Vision
Up to this moment, the emphasis is put towards those two senses – vision and sound. However, serious progress has been manufactured in involving our other senses inside the Augmented World Expo (AWE). On the 2017 Tokyo Game Show we saw the VAQSO VR – a scent enabling device with the dimensions of a Snickers bar. It’s claimed to get the “world’s smallest virtual reality scent device” and it may be mounted on any VR Headset, irrespective of its kind. It absolutely was rolled out by means of a demo and it was combined with VR applications across a variety of industries including travel, gaming, fashion, and whatnot.
Whatever the case, this is simply an example of the entire sensory immersion which would be to follow in 2018. We expect to see massive improvements in this regard, greatly attribution to the overall real-time feel brought to you from the VR technology.
It’s no secret that both VR and AR possess a substantial potential of disrupting the whole e-commerce field. V-Commerce does sound like a name that would be utilized to describe it. Consumers should be able to test out clothes, gear in addition to a selection of different products before they place their purchase. Precisely what is more, once the technology is developed enough through the implementation of various sensory devices, we might potentially have the capacity to try out smells and flavors too. VR is undoubtedly a part of the future of retail. A lot more 3D experiences will be employed to engage customers and retain their attention.
Advertising taps its way throughout everything with exposure and VR is certainly not going to be an exception. What is more, it might be the most effective way to reach out to your perfect customer and plant your brand inside their mind. VR advertising could easily benefit from the social profile of the user and display relevant advertisements through a simulated or augmented reality. This is probably going to have a huge impact on the overall customer journey. Precisely what is more, since VR is really broad and it may be placed on nearly every industry, the possibilities to promote are virtually unlimited.
“That’s something we could already see nevertheless the trend is surely to expand as the field itself reaches massive economic growths”, according to Swag Soft, Singaporean Virtual Reality development company. 2018 as well as the years to follow will surely see a tremendous increase in the entire demand for hiring experts inside the VR development field. More content will be released in dbaanu years to come and we’ll see an uptick within the roles which are related to them. This is going to affect a variety of different industries such as marketing, advertising, design and naturally the growth of the VR-related gear and sensors.
So, what’s next?
Well, the technology is only getting better, there’s no doubt about this. It’s difficult to determine precisely the way VR would progress through the upcoming year. However, the aforementioned trends are undoubtedly coming. Some time ago we were dazzled by the fact that we could watch 3D movies at home and in the cinema. Now, we are permitted to immerse ourselves into this parallel world, tapping into the experience completely.